Central Tower

Heritage-led sustainable development

Sydney, Australia
Competition 2021
Commercial, Heritage & Adaptive Reuse, Hotel

JPW’s proposal for a new office and hotel tower, carefully positioned to integrate the former Parcels Post building into a cohesive solution, is inspired by the precinct’s rich history and future vision.

The design celebrates the landmark character of this fine historic building, giving contemporary relevance to it as a marker of the Tech Central precinct, and the ongoing importance of efficient communications in our development as a nation, and Sydney’s status as a Global City.

A slender, timeless form, shaped by its place in the city, rich heritage and diverse uses, the tower is a refined and distinguished marker for this ambitious urban renewal project and a 24/7 destination in its own right.

The original character of the former Parcels Post building is restored and re-energized, and placed at the centre of every visitor, guest and worker experience.

The rejuvenated former Parcels Post building forms an active and distinctive base for a new elegant and slender tower and defines a world-class benchmark for heritage-led, sustainable mixed use development.

Seamlessly reconnected with its revitalised surroundings, the proposal ensures an active contribution to the precinct at close quarters, and a striking and elegant marker for the precinct within the skyline.

JPW acknowledges the Traditional Custodians of Country and honours their continuing connection to lands, waters, skies and communities.

We pay our respects to Elders past, present and emerging – as the Traditional Custodians of the land on which we work; and the Gadigal people of the Eora Nation on whose land our Studio is located.