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343 George Street In Progress
33 Alfred Street
Reimagining Sydney’s First Skyscraper
Opened in 1962, the ‘AMP Building’ was Sydney’s first high-rise office tower and double the height of all other buildings in Sydney at the time.
JPW’s revitalisation of 33 Alfred includes: all office floors recalibrated for the workplace of the future; a re-activated public lobby and retail levels engaging with Scout Place and Goldsbrough Lane; new state-of-the-art End-of-Trip facilities; a reinvented sky terrace and complete facade renewal to improve views, comfort and energy use while preserving the landmark’s iconic character.
Our renewal has lifted 33 Alfred office space from B-grade to Premium and it is now 90% leased with tenants including four of the city’s top legal practices and an international investment bank.
“Sydney’s first skyscraper is getting a makeover! Construction accounts for 20% of Australia’s carbon footprint so I’m thrilled to see sustainability front and centre. I look forward to its new, refurbished form!”
Clover Moore
Independent Lord Mayor of Sydney
8% of annual global carbon emissions are from the production of steel and cement for the construction industry. We must do more with less. Adaptive reuse and renewals such as 33 Alfred are central to the success of the circular economy.
In addition to services upgrades to meet market expectations, refitting the 60-year-old building presented a unique set of technical requirements including NCC upgrades for structural, fire safety, amenity including acoustic separation, energy use and accessibility.
JPW in collaboration with the client, City of Sydney, heritage, planners and facade engineers, developed a customised curtain wall including innovative gold glass and monolithic end walls in a unitised system faced with hand-glazed engineered ceramic tiles.
“33 Alfred Street is a rare and important act of renewal for a landmark 1960s commercial building that is widely regarded as Sydney’s first modern skyscraper. As the twentieth century recedes, more buildings from this period will be recognised for their heritage value, and the former AMP Building shows why they matter.
The result is refined, calm and assured. New windows and glazing details acknowledge the building’s original expression while improving amenity, performance and views across Sydney Harbour.”
Jury Citation
AIA NSW 2026 Heritage Architecture Award
“This work will make 33 Alfred Street one of Sydney’s most highly sought-after premium-grade office buildings.”
Louise Mason
AMP Capital
Chief Operating Officer
“33 Alfred Street is a dignified act of architectural conservation, carrying the optimism of the recent past into the future. It is an important model for how twentieth-century commercial buildings can be renewed with intelligence, restraint and relevance.”
Jury Citation
AIA NSW 2026 Heritage Architecture Award
Awards
Winner – AIA NSW, Heritage Award, 2026
Winner – Urban Taskforce Development Excellence Awards – Heritage Development Award, 2026
Winner – Council on Vertical Urbanism, Repositioning Award, 2026